Sushi donuts. A new diet. Maybe an occasional late night watching food videos on social media. Food brings people together and touches the soul. It’s hard to remember what you ate for dinner last night, let alone the biggest food trends of the past decade. The avocado toast and whipped coffee from TikTok you start your morning off might feel habitual at this point, but let’s take a look at some of the strangest foods people loved.
Rainbow/Unicorn Food
Colorful donuts, cereal, and everything else you can name, has taken over grocery stores everywhere. Due to its rising fame from social media platforms like Instagram, rainbow food is especially appealing to social media for the “phone eats first” moments. The Bagel Store, located in Brooklyn, New York, pioneered the first rainbow donut topped with rainbow-sprinkled cream cheese.
(https://www.thedailymeal.com/eat/biggest-craziest-food-trends-2010s)
2. Avocado Toast
From pickled onions to an over easy egg, avocado toast surged in popularity due to its versatility. Not only can it be for breakfast, brunch, or even a snack, but there’s also plenty of health benefits as avocados contain healthy mono and polyunsaturated fat content and antioxidants like beta carotene. Something about the creamy, rich avocado’s ability to pair well with a wide variety of toppings when mixed with the crunchy toast underneath keeps people replicating the meal at home.
(https://food52.com/blog/24876-top-food-trends-2010s)
3. Sushi Burrito
It’s sushi. It’s a burrito. It’s a “sushiritto.” Combing beloved sushi in the larger shape of a burrito, many people love it or hate it. On one hand, the larger form is perfect for sushi connoisseur. On the other hand, others say it’s too much food and ruins the elegance of what sushi is supposed to be. Typically, these special burritos are assembled just like sushi rolls with proteins and other fillings in the middle, followed by a layer of rice, and wrapped tightly with sheets of nori. Creator and owner of Sushiritto in San Francisco, Peter Yan, said he came up with the idea when he wondered why there weren’t more options than a typical soup, salad, or sandwich.
What would happen if you made a really large sushi roll, operationalized it for speed, and also modernized it by infusing Latin flavors?” – Peter Yan
https://www.themanual.com/food-and-drink/sushi-burrito-sushiritto/
(https://www.thedailymeal.com/eat/biggest-craziest-food-trends-2010s/slide-26)
4. Açaí Bowl (smoothie bowls)
Originating from Brazil, Açaí bowls, or Acai for the Americanized spelling, are an antioxidant superfood with the açaí berry – a berry originating from South and Central America that tastes like a mix of wild berries and chocolate – being the frontrunner of the bowl. The bowl’s consistency is thicker than a smoothie, and is often topped with various fresh fruits, granola, or healthy seeds like chia seeds. An appealing aspect of these bowls is they are customizable based off a person’s preference. The average Acai Bowl is filled with antioxidants, vitamins, minerals, fiber, protein, and healthy fats, making it people’s go-to breakfast that’s healthy and filling.
(https://www.chelseasmessyapron.com/acai-bowl/)
5. Alcoholic Seltzers
Currently at a $550 million business, hard seltzers rose in popularity due to its inexpensive price, low calories, and has an average alcohol content of 4-6%. Not only does the drink appeal in taste, it also has a strong market appeal to younger adults. For example, sayings like, “Ain’t no laws when you’re drinking Claws,” are synonymous with the power-house brand White Claw. Also, hard seltzers have an added appeal of being relatively “healthy” as they have a relatively low ABV and little or no additional sugar allows most versions to remain in the 100-calorie range.
(https://www.vox.com/the-goods/2019/8/20/20812814/white-claw-truly-hard-seltzer-explained)
6. Whipped Coffee (Dalogna Coffee)
Although countries around the world debate over where this frothy, whipped coffee originated from, it rose in popularity from Korean YouTubers where of an actor trying the whipped coffee in Macau. Then, during the COVID-19 pandemic, the coffee rose to popularity due to the social media platform TikTok. Whipped coffee is made by whisking equal parts coffee, sugar and hot water until it transforms from a loose liquid to stiff peaks like whipped cream. The whipped coffee is often mixed with some type of milk or milk substitute for a sweet, velvety and airy morning drink.
(https://www.vice.com/en/article/pkenb8/a-dive-into-the-disputed-history-of-dalgona-coffee)
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